AORTA is the character I’ve designed here and she’s the mascot of this brand. She’s a magical being that uses the power of creativity and imagination. She represents everything that I believe in.
In a way, she’s me, BUT she could also be you!
Every weekend, I would sign out “how to draw” books from the library and draw, draw, draw. You’d find me holed up in my room for hours because creating art was fun and fulfilling for me. That is…until I downloaded Instagram.
Every weekend, I would sign out “how to draw” books from the library and draw, draw, draw. You’d find me holed up in my room for hours because of how fun and fulfilling creating art was for me. That is…until I downloaded Instagram.
On Instagram, I found myself comparing my skills and work to other artists. I went from being an artist that loved the process of creating, to an algorithm-pleasing machine. I let “likes” dictate my definition of good art and started drawing only what was popular or trending.
I was impatient with my art and developed what I like to call “time dysmorphia.” If a piece took longer than 2–5 hrs, then it was not worth the effort since I couldn’t post it the same day. The result: stagnant art skills for the next 10 years. Sure, my skills did improve, but the growth was stunted. I didn’t want to “waste” my time with art studies since I couldn’t post that. It didn’t fit my Instagram aesthetic.
